Why We Shop: Emotional Rewards and Retail Strategies - eBook Download in PDF, EPUB and Read Text

Rating: 3.5

Short Link: https://ebooks.gnomecountryside.com/aQeBto

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in...

read more
Why We Shop: Emotional Rewards and Retail Strategies

The cover image of the "Why We Shop: Emotional Rewards and Retail Strategies" was downloaded from open sources, all rights to this file belong to the rightholders or their legal representatives.

Bibliographic data

This edition of Why We Shop: Emotional Rewards and Retail Strategies was issued in Hardcover. The volume of the book is 216 pages (approximate value, can be different depending on the edition). First book "Why We Shop: Emotional Rewards and Retail Strategies" was published in 2003.

Information about the versions of the electronic book is preliminary. Available formats depend on the services that provide the distribution of such content (third parties).

Original Title
Why We Shop: Emotional Rewards and Retail Strategies
ISBN13
9780275981723
First Published
2003 year
Edition Format
Hardcover
Number of Pages
216 pages
Book Language
English
Ebook Format
DRM Support Types (PDF, EPUB)

Preview of Why We Shop: Emotional Rewards and Retail Strategies

In the preview window you can see several chapters from the book. To preview the book "Why We Shop: Emotional Rewards and Retail Strategies", click on the button and wait 10 seconds. During this time, our site will try to find a few chapters from the book. A preview may not be available, because it is an experimental feature that works on the basis of an Internet search. The preview is not an analogue of reading the book online, the full version of Why We Shop: Emotional Rewards and Retail Strategies is available after searching the relevant sites.

The search process will end in sec. Do not reload the page.

Book's description

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations?

Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're lookin Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.

What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for?

This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer.

For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs?

Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

This description is taken from the website: https://ebooks.gnomecountryside.com/aQeBto.

A brief description of "Why We Shop: Emotional Rewards and Retail Strategies" will not replace reading the full version, but can give a general idea of the book, in other words - this is book's SparkNotes.

Looking for an electronic version of the Why We Shop: Emotional Rewards and Retail Strategies? Use our search for e-books and download Why We Shop: Emotional Rewards and Retail Strategies! Our search of ebooks is carried out in a completely automatic mode, using the data provided by API of third-party sites and services. Search is carried out by the unique name of the book and it's ISBN code (if the code is available).

Virus and adware free. Previously, our system checked the all ebook's files for viruses. The results of our verification: